Great advertising

warms the heart and touches the soul.



It transcends borders, languages,
cultures, religions, gender and age.

Almost always, it is simple.
Memorable. Inviting to look at.
Fun to read.



It piques your curiosity
... and makes you want to learn more.



So intriguing, it's like a glass of salted water:
you drink and you get thirstier.

In many aspects, it is like seduction --
enticing you into doing
what you've secretly wanted to do already.



It helps you discover and enlarge your desires.




It speaks to you like a best friend.
With caring. With affection.
With genuine sincerity.



It treats you like family.
Lots of respect. None of the BS.





You either hate it... or love it.
There is no middle ground.





With clever advertising,
nothing is ever lost in translation.

Even with the remote on 'mute',
you get goosebumps -- still the best way
to gauge how compelling an ad is.

Compelling advertising
can change the fate of a nation.